Nike Spatial Store – Immersive Retail for Apple Vision Pro. An innovative spatial shopping experience designed for VisionOS, allowing users to explore, interact with, and purchase Nike products in a fully immersive AR environment—redefining digital retail for the future.
Industry:
Immersive Retail
Duration:
4 weeks
🚀 Impact at a Glance
Seamless Spatial Shopping Experience 🛍️
Immersive 3D Product Interaction 🔄👟
Optimized for Apple Vision Pro 🎥
🔍 The Challenge
Reimagining the retail experience in the era of spatial computing.
🤸🏾♂️ The Goal
Create an immersive, interactive store experience where users can explore, try on, and purchase products seamlessly in an AR/VR environment—leveraging Apple Vision Pro and VisionOS.
💡 The Solution
We designed a spatial-first retail journey grounded in Nike's brand identity and VisionOS-native capabilities:
✅ 3D Product Visualization – Products rendered in real scale with interactive 360° manipulation
✅ Gesture-Based Navigation – Tap, swipe, and scroll using intuitive hand gestures powered by VisionOS
✅ Virtual Try-On – Real-time AR previews for sneakers and gear, enhancing purchase confidence
✅ Seamless Checkout – Optimized for spatial flow with Apple Pay and VisionOS-native UI components
🎨 My Role
Spatial UI/UX Design – Created visionOS-optimized interfaces and user interactions
User Flow & Wireframing – Mapped out immersive shopping journeys
Prototyping & Testing – Built and refined high-fidelity prototypes in Figma & VisionOS tools
🌟 Takeaways
Spatial UX requires a mindset shift – Designing for VisionOS is about interactions, not just screens
Immersion drives engagement – Users connect better with brands when they can interact naturally
Retail is evolving – AR/VR commerce is the next frontier, and brands must adapt quickly
