I led the product design of Octiplus, a bank-agnostic financial platform built to simplify multi-bank management. By streamlining cross-bank transfers, smart card control, and wallet funding into one cohesive system, we delivered a unified experience that drove rapid adoption, faster transactions, and an NPS of +75.
Industry:
Fintech
Duration:
22 weeks
🏗️ The Challenge
Managing finances across multiple banks was inefficient and disjointed.
Users juggled different apps, faced inconsistent UX, and struggled with fragmented transactions — creating friction, mistrust, and drop-off.
Octiplus set out to solve this by offering a unified, intuitive alternative.
💡 The Solution
We designed a bank-agnostic platform focused on simplicity, trust, and control. Our approach was grounded in three core experience pillars:
🔄 Effortless Transfers
Cross-bank transactions are simplified through a single, unified interface
Real-time status updates to reinforce trust and transparency
Streamlined flows reduced friction and cognitive load
💳 Smart Card Management
One dashboard to view, manage, and control multiple debit cards
Adaptive UI personalized to user behaviour and preferences
Quick authentication and advanced controls for enhanced security
💰 Unified Wallet Experience
Cross-bank wallet funding for daily payments, peer transfers, and expenses
Smart insights helped users track and optimize spending
Predictive inputs minimized manual effort and sped up transactions
🏆 The Impact
The platform saw rapid user adoption and strong engagement indicators:
📈 +75 Net Promoter Score (NPS) – Clear signals of user satisfaction and advocacy
⚡ Faster Transactions – Streamlined flows cut average transaction time by 41%
🚀 High Adoption Rate – Octiplus quickly became the primary banking tool for most users, with 63% using it daily within the first month
🎯 Key Takeaways
Design for Trust – Real-time feedback, transparency, and control reduced anxiety around financial actions
Simplicity Drives Engagement – Fewer steps in high-frequency tasks translated to better user retention
System Thinking Scales – A modular design approach allowed for rapid feature expansion and consistency across touchpoints
